Planning on buying a NEW Marketing tool in 2019? Finding the right Marketing Tool is the first step.
Have you thought of having a mobile app in combination with your business? There are many reasons why you should consider a mobile app for your own company.
If you think mobile apps are too costly for your business and your budget….you are wrong. Mobile apps are not solely for big name brands like Starbucks and Chase Bank. More and more small and medium size businesses are following the mobile app trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Not ALL mobile apps are costly to create either. There are affordable apps.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
BUILD YOUR BRAND AND RECOGNITION
A mobile app Branded for your business will greatly contribute to your brand awareness. Two aspects to consider, the combination of which will make your app a very valuable marketing tool for your business:
- BRAND. There are mobile apps that have the capability to be changed instantly. You can do what you want with them; you can make them a tool for current promotions, informative, functional, a buying tool, professional, trendy, classy, shocking, or to show your portfolio. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
- RECOGNITION. The more often you can get customers involved with your BRANDED app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the Brand “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
STAND OUT FROM YOUR COMPETITION
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your area and business industry to offer a mobile app to your clients or customers. They’ll be impressed by your cutting-edge approach!
BE VISIBLE TO YOUR CLIENTS OR CUSTOMERS AT ALL TIMES
Statistics show that the average American spends more than two hours a day on their mobile device! Your Branded Business App will be on your client’s or customer’s phone home screen, right in front of them to remind them you are there to answer questions regarding your business or your products.
With certain mobile apps you can text your app instantly to someone you meet and they will have your business information right on their phone.
Texting Statistics show that 82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails that they receive. And 82% is the open rate for text messages in the US. 91% of users who opted in to receive texts from a brand see those messages as “somewhat” or “very useful”.
With your very own Branded Business App you will be instantly available on someone’s phone!
BE A DIRECT MARKETING PIECE
Apps serve many important functions: they can provide general info, business directions and a google map feature, product or service prices, current event booking forms, search capability features, user accounts, messengers, news feeds, testimonial videos, a business portfolio and much more!
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction and can easily remind customers about your products and services whenever it makes sense.
IMPROVE CUSTOMER SERVICE AND BOOKING EASE
No matter whether you are selling flowers or spa services, your customers need a way to book their service or order your product easily. For instance, having a booking feature within your app can really make a difference in the way you interact with your customers effectively.
A CRM CAMPAIGN TOOL
There are mobile apps that have Customer Relationship Management (CRM) capabilities.
A CRM lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one location.
Manage Your Business Easily!
CREATE CUSTOMER LOYALTY
One of the most important reasons why you should consider building your own mobile app is to create customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, magazine ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers and making them a longtime loyal user of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of keeping in touch with your customers and being just a “touch away”.
When looking for a mobile app for your business, the experts at EZ-GUY.com would be happy to help. We welcome your questions and would be happy to discuss your business goals when implementing the mobile app as your new business marketing tool for 2019 and beyond!